Social media. There’s a great pair of words. But sometimes the “social” aspect can get too intertwined with the “media,” and that’s often a recipe for disaster.

Perhaps you’ve heard of a little organization called the Red Cross. Well, Tuesday night the following message was posted to the organization’s account: “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer….when we drink we do it right #gettingslizzerd.”

An administrator meant to post the message to a personal account, but instead, the message appeared on the Red Cross’ official Twitter page. (Eek!)

Don’t bother looking for the rogue tweet on the account; it’s been taken down, but here’s the great part: the mishap was acknowledged.

Shortly after the post made its debut, the organization posted: “We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.”

Ah, humor and humility: a winning combo.

The people at the Red Cross didn’t arbitrarily press delete and cross their fingers in hopes no one saw the message. (That would be wishful thinking. They have nearly 270,000 followers;  of course someone– or, rather, several thousand someones– saw the message. ) Instead of sweeping the faux pas under the rug, they owned up to the error, poked fun at it and then continued on their merry way. I know I forgave them and from what I’ve seen, apparently so did the rest of the Twitterverse.

Social media mishaps like the one mentioned above are equivalent to the e-mail “reply all” disasters some of us are entirely too familiar with. (I’ve had several close calls.) In a world where what happens in Vegas ends up on Facebook and where major blunders come in 140 characters, all we can do is admit when we’re wrong and move forward.

As Vox works to keep you updated through tweets, Facebook messages and daily blog posts, I hope you, the reader, will keep us updated on any errors or faux pas we commit. I promise we don’t tweet (drive, text, or do anything remotely Vox-related) while we’re getting slizzard, but we just want to make sure we get it right the rest of the time.