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October 30, 2008 | 12:00 a.m. CST
Think you’ve never heard a buzzword? Think again. They’re the words that pepper the speeches of presidential hopefuls Sens. John McCain and Barack Obama and their running mates. “The
marketing of candidates is analogous to the branding of products,” says Marvin Overby, MU political science professor. Overby says successful buzzwords are burned into the public consciousness. Read up, and get to know the 2008 buzzwords.