PRINTMakin' Bank
Other components of Mizzou football’s revenue
October 22, 2009 | 12:00 a.m. CST
Editor's note: Click here to read "Mo' Money: The one-two punch of football's fiscal impact"
Accounting 101
BIG 12 vs. MIZZOU MONEY
Athletic Department Budgets in Millions (2010)
1. University of Texas: $129.9
2. University of Oklahoma: $80.7
3. University of Nebraska: $74.3
4. Texas A&M: $68.7
5. University of Kansas: $61.1
6. Texas Tech: $54.3
7. University of Missouri: $49.9
8. Oklahoma State University: $49.6
9. University of Colorado: $46.6
10. Baylor University: $45.1
11. Kansas State University: $44.4
12. Iowa State University: $43.3
Football Expenses / Revenues in millions (2007-2008)
1. University of Texas: $20.0 / $72.9
2. Texas A&M: $19.1 / $42.6
3. University of Nebraska: $18.9 / $49.1
4. University of Oklahoma: $18.9 / $40.9
5. Oklahoma State University: $15.5 / $23.1
6. University of Kansas: $13.9 / $14.8
7. University of Colorado: $13.9 / $28.8
8. Texas Tech: $12.7 / $20.2
9. Baylor University: $11.4 / $11.1
10. University of Missouri: $10.6 / $19.3
11. Kansas State University: $10.4 / $21.9
12. Iowa State University: $9.8 / $17.4
Television Revenues in millions (2007-2008)
1. University of Texas: $10.2
2. University of Oklahoma: $9.8
3. University of Kansas: $9.2
4. Texas A&M: $9.2
5. University of Nebraska: $9.1
6. University of Missouri: $8.4
7. Texas Tech: $8.2
8. Kansas State University: $8.2
9. Oklahoma State University: $8.1
10. University of Colorado: $8.0
11. Iowa State University: $7.4
12. Baylor University: $7.1
- Score! Who won it, 2002 to 2008
- Game Day Guide
- The visor
- The tailgating zoo
- Hey buddy, you're in my seat
- The Price of Playing
- Know your enemy
- Letting 'em out of their cages and corrals
- Stat Showdown
- Game Day Whereabouts
- Remember the Tigers
- Studying the stereotype
- Censorship Uncensored
- And the winner is...
- Endzone ensembles
- I'm with the band
- Supporting Cast
- Prep and pride off the field
- An Obituary for the beloved Reactor
- The Lost, the Found and the Confiscated
- Columbia's Hangover
- Play by play
- Mo' Money
- Tiger Watch Party
- Uniformology
Ticket sales — Mizzou sold a record 41,000 season tickets in 2008, “The Sequel” season to its memorable 12-2 campaign. So far this year season ticket sales are at about 40,700, according to Andrew Grinch, assistant athletics director of marketing. Ticket sales across all sports are the largest revenue generator and account for 38 percent of departmental income.
Luxury boxes — Constructed in 2000, the 36 luxury boxes at Memorial Stadium cost more than $13.1 million to build. Tickets and fees for the high-roller seats fetch $1.2 million in revenue per season. Projected to be paid off in 2010, refinancing has pushed the final payment date back several years, according to Tim Hickman, senior associate athletics director for operations.
TV contracts — The Big 12 splits 50 percent of its television contract profits evenly among the 12 teams, and they handed out about $2 million to each school in 2008. The other half of the profits are divided according to the number of television appearances each team makes. Mizzou earns a minimum of $250,000 for games televised by ABC, ESPN or FSN and generated about $350,000 for the Arch Rivalry game against Illinois on ESPN this year.
Sponsorships — The athletics department has a multimedia rights agreement with Jefferson City-based Learfield Communications to sell corporate advertisements through platforms such as scoreboard LED animations at Memorial Stadium and Mizzou Arena, as well as the athletics department’s Web site and on the radio. This nets the athletics department far more than $3 million per year, says Hickman.
Donations — Alumni and boosters donated $7.7 million to the Tiger Scholarship Fund in 2008, a figure raised by the success of the 2007 football season. Lindsey Miller, Tiger Scholarship Fund development assistant, said totals for 2009 are comparable to 2008. Unless earmarked for special projects, donations are placed in a general fund to be divided among all Mizzou sports.
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